How we collect information about you
The information you voluntarily provide
animalheartfoundation.org also collects certain other information that cannot identify you personally when you visit our website. This information includes your IP address and your domain name. AHF.org logs these IP addresses and domain names and aggregates them for system administration and to monitor the use of our site. We use the aggregated information to measure the number of visits to our site, the average time spent on our site, the number of pages viewed and various other site statistics. This monitoring helps us to provide a more useful and engaging online experience to AHF.org visitors and helps us to improve the quality of our content.
The AHF uses single-pixel gifs, also called web beacons, in our emails. Web beacons track behavior such as who has opened an email and when, the IP address, the browser or email type, which links were clicked and other similar information. This allows us to measure the performance of email campaigns, see what actions subscribers took, create reports about email performance, improve the quality of our emails and segment messages for specific audiences.
The AHF uses remarketing with Google Adwords and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented. The AHF also uses Google Analytics Demographics and Interest Reporting.
The AHF and other third-party vendors, including Google, use first-party and third-party cookies together to inform and serve ads based on a visitor’s past visits to our website.
Ways information about you is used
We may use the information you voluntarily provided to contact you regarding animal-related issues we feel you may be interested in, to keep you updated regarding the AHF’s programs and to extend an invitation to you to support our programs. We may also send such information to the people whose email addresses you provide when forwarding AHF electronic content. When we do so, our sole intent is to enlarge our family of informed animal advocates and organizational supporters. Every recipient of our electronic communications can quickly and easily “opt out” of future such communications by following the instructions on any electronic communication we send.
The AHF uses generally accepted, industry-standard security systems, software and encryption technologies—Secure Sockets Layer (SSL)—for the secure transfer of personal and financial data and to protect against unauthorized access to the AHF’s servers, equipment and other components of our online presence. This includes using industry-standard security systems to protect credit card processing information. Our web servers are stored off-site at multiple, physically secure facilities with limited access.
Contacting the HSUS
Adress: Bay Adelaide Centre,